It was 2016 and Ruth was pregnant with her son. Like most first time parents she was reading up on all the things she could do to help his development when he arrived, and she learned about the benefits of showing him high contrast images.
They were living in Singapore at the time and her search for some black and white baby books wasn’t very fruitful. The selection was slim and the content dull. So as a graphic designer by trade, Ruth decided she could create some of her own illustrations, encapsulating her love for nature and wildlife and wrap them up in a picture book.
After sharing with some family and friends and of course babies, the wonderful feedback spurred her on to launch the business and create a whole wild black and white world for little ones.
Her mission is to inspire the next generation of animal lovers and conservationists from as early an age as possible, which is why black and white is the vehicle being so important from those first days. She believes exposing children to the amazing wildlife on our planet beyond what they see on their doorstep is the best hope of protecting it for the future.
Her big dream is that owning something from The Little Black & White Book Project is a right of passage for every little new arrival to welcome them to our wonderful world.